The World Business Society says that by measuring activity in different parts of the brain in response to an ad or other media message, advertisers and political consultants can create advertising campaigns that tap into the pre-conscious brain.
Should we be worried about “neuromarketing” which aims to tap into the reptile part of our brain or do you think it’s bogus?
Read more about it at Truthout.
Marc Felion is the co-host and producer of the Feast of Fun podcast. He lives in the Andersonville neighborhood of Chicago with his partner and co-host Fausto Fernós. He loves sci-fi, murder mysteries and cocktails.
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Creepy. It’s one thing if they try to get you to buy a Shamwow, but using this technology for political gain is highly unethical. Unfortunately, ethics and politics seldom can be breathed in the same sentence these days.