Armani Exchange came up with a “Share the Love” Valentine’s Day campaign, which is unique in that it features same-sex couples. However, the American Family Association’s OneMillionMoms.com is upset by the ads. The organization aims to rid our society of the “filth” their children must contend with every day. Normally they focus on television, but they write on their website that they can no longer ignore “fashion designers using scantily dressed models in advertisements who have recently put their focus on threesomes or same-s*x couples.” Apparently this ad campaign qualifies as filth for several reasons, according to this site.
Malls, where teens hang out, have retailers whose window displays poison our children with 10-foot posters that are nothing but soft p*rn. In particular, Armani Exchange has recently displayed Valentine’s posters with partially dressed “couples” holding one another. These couples consist of two men, a man and woman, and two women. The women are scantily dressed while it is questionable if the men have any clothes on at all. Two of these models are used a couple of times to represent bis*xuals. If it could get any worse the text written is “SHARE THE LOVE.”
Not every local mall has an Armani Exchange, but we need to take a stand since A|X is one of the fashion leaders and this is becoming a popular trend. You may view these on their website at www.armaniexchange.com. WARNING! Pictures are offensive.
Actually, this campaign is great because not only is it unique, but the fashion industry is perfect for promoting equality for same-sex couples. Besides, Armani Exchange ads usually feature a bunch of greasy models rubbing up on each other, if not in exactly these arrangements. But has this organization lashed out at Abercrombie, too? Because they’ve been putting naked models in catalogues for years, and more recently hiring them to walk around their stores. What happens when those guys are working and shirtless and give each other one of those bro half-hugs where they pull their torsos toward one another and pat each other on the back? Does OneMillionMoms.com ban their kids from the mall and start a campaign against bro hugs to prevent their kids from absorbing the filthy, homoerotic behaviors of bros? Or how about this: SEX SEX SEX SEX SEX. Now launch a campaign against us.
New York Fashion by Amy Odell