German Firm Wins Right to Make Beer Called ’Fucking Hell’

German Firm Wins Right to Make Beer Called ’Fucking Hell’

The European Union trademarks authority has permitted a German firm to register the brand name “Fucking Hell” for a new beer, much to the irritation of the Austrian village of Fucking.

In English, the term “Fucking Hell” is just an expletive used to express irritation or surprise. In German, it could refer to a light ale from Fucking in Upper Austria, because “Hell” is a term for light ale in southern Germany and Austria.

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