Leading by Example

This is Ryan with 300 words (or less) to make your Memorial Day even better!

222 T-Shirts+ Stop Motion= Successful Viral Video

Earlier this year, RhettandLink posted T-Shirt War, an instant success and one of my favorite Youtube videos. This week, they posted T-Shirt War 2: T.V. Commercial. Again, I am impressed with RhettandLink’s creativity and successful collaboration with Joe Penna (MysteryGuitarMan) and Billy Reid (VeryTasteful).

What I’m even more impressed with are McDonald’s & Coke. A lot of companies have been pursuing new ideas online and then ripping them off. In this case, these companies asked the original team to recreate T-Shirt War as a T.V. commercial.

This is exactly what companies should be doing. By everyone playing their part the companies improve their relationship with their customers, the creators are rewarded for their work, and the audience sees a better quality advertisement.

Leading by example, hopefully T-Shirt War 2 will prove to companies that collaboration with the social networkers is beneficial for everyone.

Here are the videos-

The original T-Shirt War

T-Shirt War 2: T.V. Commercial

Behind the scenes of T-Shirt Wars

Behind the scenes of T-Shirt War 2: T.V. Commercial

This entry was posted on Monday, May 31st, 2010 at 6:19 am and is filed under Culture & Style, News & Rumors. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.