In case the hunks and snanks on Jersey Shore distracted you, MTV or Music Television, the Cable TV network that at one time had a profound impact on popular culture and music isn’t playing many music videos these days.
In the 1980s, their 24 hour music video programming led to the rise of mega-celebrities like Madonna and Michael Jackson and comedians like Weird Al Yankovic, both Julie Browns, the regular funny one and the “downtown” one with the exaggerated British accent.
With the rise in popularity of reality TV shows, the cable network giant decided to move in the direction of youth oriented programming, and moving much of the music oriented content to other channels like VH1.
Now it seems YouTube is where most people watch their favorite musician’s latest video. You do follow us on YouTube, don’t you?
This week the music giant failed to reach an agreement with Universal Music Group and Vevo, another music video site.
So one of the biggest icons in music today wont or can’t show the biggest name in music to come in a long time, Lady Gaga. None of MTV’s Internet properties will be able to show videos from UMG’s artists, which includes the Great Costumed One.
Thank god for parody videos, and La Coacha.


IMAGE: Lady Gaga is Paul from the Wonder Years
FOF #1068 – Blame it on the Bossa Nova – 10.05.09

