This little girl at Toys R us is onto something when it comes to her critical analysis of of the marketing and branding of gender through childrens’ toys. Just wish more adults were as smart as her.
Turns out, Pink wasn’t always for girls and Blue wasn’t always for boys. According to a 1918 article from Earnshaw’s Infant’s Department,
“The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”
After watching this clip, I am reminded of the work of the B.L.O. (Barbie Liberation Organization), who performed gender “corrective surgery” on hundreds of Barbies and GI Joes to reverse their voice boxes before sending shopgivers to replace them back to store shelves to unsuspecting customers in the early 90′s
Further Reading: Smithsonian.com When Did Girls Start Wearing Pink
Posted by Marsian, a Los Angeles-based puppet artist, chanteuse, and high art drag personality www.MarsianDeLellis.com
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Comments
Smart girl!