A lot has happened in the 50 years since the Stonewall Riots when it seemed the only people who courted the gay dollar were mafia controlled bars. Since then, the public has grown to embrace queer rights and now big business is looking to cash in like never before.
But, is it such a good idea to rely on marketing and PR for your queer liberation?
Today we’re taking a look at how LGBT folks have been the target of marketing campaigns, the corporatization of Pride and pink washing to hide a business’ evil deeds.
➤ Ms. Blakk for President, the true story of former Feast of Fools performer Joan Jett Blakk’s “camp-pain” for President in 1992 opens at the Steppenwolf Theater in Chicago.
➤ Comedian Pam Ann becomes a Pride ambassador for Air Italy, an airline partly owned by the country of Qatar where LGBT folks face 7 years in prison.
➤ Move over Ronald, McDonald’s has a new clown: Shangela from RuPaul’s Drag Race. McHalleloo!?