FOF #1190 – She’s the One

People are outraged over the Illinois Department of Public Health’s bizarre ad campaign targeting gay men called “He’s the One.” And no, it’s not “He’s the one,” as in “Ooh la la, he’s Prince Charming” it’s “He’s the one, that will infect you.”

What was the ad campaign supposed to accomplish, and why did it even run in the first place, in a gay newspaper of all places?