FOF #2176 – How Trixie Mattel Turns Followers into Fanatics

Thanks to her doll-like makeup, quirky humor and willingness to engage fans, Trixie Mattel has a brand that’s peaked the interest of the business world.

Listen as Trixie and Forbes magazine writer Jackie Huba talk about what businesses can learn about connecting to their loyal customers by looking at how America’s top drag queens like Trixie relate to their super fans.