VIDEO: Transphobic Tampon Ads – Pull the Plug, Already!

Jan 2, 2012 · 1985 views

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So! Libra is a company that sells tampons and other feminine hygiene products in the Australasian region (they operate internationally under the name “Libresse”). They’ve rung in the New Year with a controversial new ad. […]


  1. Angela says:

    Man I wrote this hastily—”female-identified women” was meant to read “female-identified people” or “feminine women”, as a way of distinguishing gender presentation from biological sex, but I kind of ran them together. This ad just ruins everything! 😛

  2. Chickengirl says:

    why would you want to celebrate having a period..why…how many women enjoy having their period every month, TELL ME.

    having a period every month was what I LOATHED the most about having lady parts, it got to the point where I had to get on the pill because it was becoming a real problem for me health wise.

    but yeah, giving out the message that you are only a real woman if you bleed out your vag is pretty stupid and in poor taste.

  3. There are also many female-assigned-at-birth women who don’t menstruate. I’m 35 and had to have my ovaries removed last year due to complications with ovarian cysts. Even though I told my Dr. that I have no intention of having children via invitro fertilization, he still recommended I take hormones that would cause me to have a regular period. His reasoning was, and I quote, “Having a cycle will make you feel like you’re still a woman” Seriously. People really do believe women don’t feel like women if they don’t have periods. I was like, no thanks, having hellatious periods since I was 10 did not make me feel more like a woman.

    And how insensitive is this ad for breast cancer survivors that have had mastectomies? I’m not trying to equate this to the experiences of trans women, but just pointing out that many women aren’t perfect biological specimens but we’re all still women.

    • Angela says:!/buckangel

      Exactly, to everything said! Additionally, a trans woman on Twitter was pointing out that post-dilation for her bottom surgery, she’d need sanitary napkins to catch the blood, hello? Guess who she’s NOT buying from?

      Also, some trans men still use tampons and napkins, but surely don’t identify as women. Buck Angel in fact got wind of this story and said on Twitter that he’s emailed Libra about it. Ruh roh! Looks like they should have thought twice!

  4. Angela says:

    Libra has kinda sorta apologized and has the ad “under review”. Feh. Glad I mostly use a Diva Cup, and Tampax when I have to.

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