So long Fab, we hardly knew ye.
From now on, “fab” will refer to the merchandise and not the sexual orientation of their site’s visitors. We think the ideas behind Fab/Fabulis were very promising, but maybe their implementation was a bit shaky at times. The site seemed to lack direction and purpose despite the substantial funding they had to work with.
Now what are we supposed to do with our Fab bits? Anyone want 42,503,590 bits?
According to them, here are three reasons they’ve shifted course into design:
1- In eight months, they claim to have only attracted 100,000 members and they didn’t think that was enough membership to turn it into a 50-100 million dollar business.
2- They feel there is a diminished need for gay social media sites since gays are becoming more mainstream.
3- They discovered their best products weren’t gay focused but design items.
We asked some of their competitors for an audio commentary and this was their response:
Are You Fabulis?
FOF #1177 – Bright Lights, Big City – 04.20.10
Billy Corgan Comes Out… As Violently Transphobic
FOFA #1319 – Trends And Predictions for 2011 – 08.16.11
2 Comments
Comments
Orrr…. it was just a REALLY terrible idea for a social network.
Don’t worry all ex-members of Fab. You can participate here on Feast of Fun. It is a thousand times better and more fun. Feast of Fun is the place to be fabulous!
Yeah I never thought it was any great shakes to begin with. Now it’s REALLY lame.
Oh well, another one bites the dust.
One online shop has an offer: Get tits for bits
It’s not the best way for motivating people to come back for their new design selling website.
I am disappointed. But this is nothing compared to what it would be if Fausto and Marc should do something similar.
So People DONATE to the Feast of Fun!!! The only, the great, the best!!